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Soter Digital Product Design

Project Type

Identity, Communication & UX Design

Role

Project Manager & Designer

Tools

Illustration, Figma, After Effects, Trello & Photoshop

Challenge
Did you know that Lima is recognized as one of the most dangerous cities for women in the world? Nine out of ten women have experienced street harassment since a young age. Despite the seriousness of these findings, authorities have failed to take responsibility over the years, leaving millions of women affected on a daily basis. That's why Soter was created, a mobile application that prevents harassment and provides greater security for women in Lima.

Solution
Soter will feature continuous GPS tracking and provide recommendations for the safest routes based on your mode of transportation, ensuring a personalized experience. You can rely on a circle of close contacts for emergency messaging or calls, with automatic connections to authorities. Additionally, a premium version will allow for expanding your circle and sending videos or audios.
More than just an app, Soter is a community committed to ensuring everyone's safe return home, anytime. Users can report insecurities for better area insights and obtain the safest routes, regardless of their mode of travel. Furthermore, we've strategized a social media campaign and a landing page to provide information about the features, fostering community engagement and awareness.

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