Challenge
The Contemporary Art Museum of Lima, known as MAC, stands as a cultural beacon in the heart of the city. This institution is dedicated to showcasing and promoting contemporary artistic expressions, providing a dynamic platform for artists and fostering a vibrant cultural dialogue. The challenge for this project was to find graphic pieces that effectively highlighted the theory of color for the exhibition, while also aligning with the museum's mission of promoting contemporary art and fostering cultural dialogue.

Solution
For this project, the objective was to develop unique merchandise for an exhibition exploring the theory and history of color. The branding and packaging portfolio showcases a curated collection of products that distill the complexities of color theory into visually appealing and marketable items. Designed to serve as both mementos and representations of the exhibition's essence, the merchandise reflects a seamless integration of the profound exploration of color within a tangible and memorable experience for visitors.